Beyond the same old property thing, MANA offers a new way forward, disrupting the stereotypical real estate franchise nationwide.
After seven years with Raine & Horne Ocean Shores and Murwillumbah, Julie-Ann Manahan and Charlie Markham have made the momentous decision to launch their own brand, right here, in the Northern Rivers and Tweed regions. Echo Property – Byron Shire
‘Our focus is local. We know how special this part of the world is and we love our community. Giving back is our mantra. And we want to do what we can to support the community,’ says Julie-Ann.
“Our focus is keeping business local…
As independent leaders in the region, Julie-Ann and Charlie have listened carefully to what locals want from a real estate agency, helping families, couples, single parents, downsizers, and people upsizing to make life-changing decisions. They offer support through every step of the journey – moments of mid-campaign stress, the jittery pre-auction nerves, and that first move out of home into the student share house.
‘Our team is a salt-of-the earth bunch. We put people first. We see the ‘serve us’ in customer service. This is your dream; we are here to make it a reality,’ says Julie-Ann. ‘We want to make it a fun and seamless experience. Think of Mana as connecting the dots to make your property journey easy.’
Mana is at the forefront of marketing technology. Their platform provides marketleading psychographic solutions to improve and better understand the customer experience, by recognising where the buyer and seller are along the consumer journey.Optimising the timing and targeting of messages, offers and customer engagement activities, it enables them to analyse individuallevel customer behaviour
The aim is to continually grow the local, national, and international network, engaging some of the brightest minds, influencers and brands across the globe.
‘There are no barriers, no third party, so we can give our clients, contractors, consultants and team exactly what they need,’ says Julie-Ann. ‘Whether it’s finding a sparkie or plumber for their new home or liaising with town planners, council and all specialists associated with DA lodgement, we remove the stress from our clients’.
‘Mana’ is the spiritual life force energy or healing power that permeates the universe, according to Melanesian and Polynesian mythology. It represents strength and soul. ‘It was the perfect name for our brand,’ says Julie-Ann. ‘We are putting the soul into local real estate.’